About this data
We specialize in using online and offline behavioural signals to understand consumer behaviour at scale. Our AI/ML algorithms studies billions of signals daily to automatically profile millions of users across multiple markets. We are experts at APAC and MENA markets where we have spent years understanding and localizing data supply so we can provide accurate data for each of the fragmented markets.
Use cases
1. Consumer Insights
- Understand consumer behaviour across touchpoints using online and offline data.
- Improve acquisition, conversion, and retention metrics by store and market.
2. Audience Profiling & Segmentation
- Enrich customer data with additional attributes to reveal O2O behaviours
- Run personalized marketing by targeting micro segments of consumers based on behavioural attributes
3. Retail Site Selection & Optimization
- Rank potential new sites based on footfall pattern, socio-demography and competition
- Optimize existing network using catchment area, cannibalization & competition analysis
4.Competition Benchmarking
- Estimate market share & benchmark with competition
- Gather granular insights correlating sales with footfall, competition and user journey
5. Urban Mobility Planning
- Understand consumer movement by zip code, origin-destination and catchment area (home/work)
6. Investment Analysis
- Use footfall data as leading indicator for business per
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